Target Audience Profile for AS Coursework

A target audience profile for your magazine will include a random picture (not someone we recognise) and a description of the typical or average reader of your magazine. This will suggest a typical residential location, some lifestyle choices and hapits, some attitudes and planty of choices from other areas of the media. We have looked at examples of 'core buyer' profiles from real magazines and seen how they include attitudes, lifestyle choices and demographic information. They include gender and average age of the reader.

When you write about where your target audience/core buyer lives, try to include some demographic information. We have looked at the NRS ABC1 system, the ACORN Classifications and Types and we have considered how price and circulation numbers affect how much can be charged for advertising. How much will your magazine sell for, realistically, and how large will your circulation be from your target audience?

Demographic profiles of national newspaper titles

These are links to statistics available on the NMA UK website


Statistics for The Sun Newspaper

Statistics for the Daily Mail newspaper

Statistics for The Daily Telegraph newspaper

Statistics for The Guardian newspaper