A Target Audience profile create a fictitious person who would be a typical audience member for your product. It is easier to create a media product with an particular individual in mind than when trying to address a large range of people.
Target Audience profiles also focus on the consumer and by considering what other products this person would buy (in the media and for entertainment) it helps the artistic director pitch the style that this person might like. This process also helps us identify the kind of advertising the magazine (or whatever product we are designing) would carry to reach the target audience.
Here is an example of a target audience profile for a High School Musical style film.
This is a target audience profile for a music magazine aimed at teenage girls.
A techno music magazine for teenage boys.
Target Audience profiles also focus on the consumer and by considering what other products this person would buy (in the media and for entertainment) it helps the artistic director pitch the style that this person might like. This process also helps us identify the kind of advertising the magazine (or whatever product we are designing) would carry to reach the target audience.
Here is an example of a target audience profile for a High School Musical style film.
This is a target audience profile for a music magazine aimed at teenage girls.
A techno music magazine for teenage boys.
