Header

Header

Wednesday, 16 November 2011

Example Level 4 Digipack

This example of a level 4 Digipack comes from an OCR blog. It is a very good example of a design style being used for both an advert or poster and a digipack, creating design synergy.

Tuesday, 20 September 2011

Thursday, 8 September 2011

Thursday, 7 July 2011

Tuesday, 21 June 2011

Wednesday, 25 May 2011

Target Audience Profiles

A Target Audience profile create a fictitious person who would be a typical audience member for your product. It is easier to create a media product with an particular individual in mind than when trying to address a large range of people.

Target Audience profiles also focus on the consumer and by considering what other products this person would buy (in the media and for entertainment) it helps the artistic director pitch the style that this person might like. This process also helps us identify the kind of advertising the magazine (or whatever product we are designing) would carry to reach the target audience.

Here is an example of a target audience profile for a High School Musical style film.

This is a target audience profile for a music magazine aimed at teenage girls.

A techno music magazine for teenage boys.


Monday, 23 May 2011

Radio discussion on how Sci-Fi films encode reality - or mask unreality.

Follow the link below to a discussion on Radio 4 where Alan Rutherford talks to Brian Cox, among other on how reailty is constructed by Hollywood Sci-Fi films. Being a science programme, the discussion considers how far scientists are involved with film and programme making in order to make the scientifically accurate - or 'real' in a scientific way. It is an interesting discussion to hear all the way through but the section beginning at 16 minutes, 45 seconds considers how film language has to distort scientific 'reality' in order for the audience to believe what they are seeing. how does this fit with Baudrillard's four stages of simulation? Is science fiction a form of hyperreality - or is the pact with the audience that this is more fiction than science and therefore automatically unbelievable?

Click here then click on the "Listen" button on the website. Move the programme slider to 16:45.

Newswipe Haiti - does the news present reality?

Thursday, 19 May 2011

Tuesday, 10 May 2011

OCR Jan 2009 extract G322 - Monarch of the Glen



How is the representation of age constructed in this extract through cinematography, sound, editing and mise-en-scene?

Friday, 25 March 2011

Fiske and referencing life to a scene from a movie

This article from a Daily Telegraph blog considers how and why we make comparisons between real life events as portrayed in news broadcasting and imaginary events portrayed in film special effects.

Does this challenge or re-inforce how we have interpreted John Fiske's theory about referencing a car-chase through intertextuality?

Read the comments left by readers. How do you react to them? Are they right to feel offended? does Fiske's theory apply to individuals or to large groups of people?
Thanks Josh for finding this image on funnyjunk.com, which is designed to show the power of cropping in news photography and war reporting.

What are the meanings of the three photographs?

What elements of the image have been manipulated to create these meanings?

Consider this in the light of Baudrillard's second and third stages of simulacra where signs reiforce the notion of reality or signs mask the absence of reality.

Wednesday, 9 March 2011

Saturday, 5 March 2011

Researching Magazine Publishers and Market share

To explore which magazines re published by which publishing houses, click here.

A useful article giving the top 100 of recent UK magazine sales appears here.

Here is a summary of the top publishers serving the UK market

If you scroll through the five different pages, you will find some publishers are very specialist in the titles they publish and some publish a much wider range of magazines. You will recognise the biggest publishers when you find them because they have so many titles.

Thursday, 10 February 2011

Poem 'Disabled' by Wilfred Owen

Statistics about returning soldiers after the Great War.

Wednesday, 9 February 2011

Target Audience Profile for AS Coursework

A target audience profile for your magazine will include a random picture (not someone we recognise) and a description of the typical or average reader of your magazine. This will suggest a typical residential location, some lifestyle choices and hapits, some attitudes and planty of choices from other areas of the media. We have looked at examples of 'core buyer' profiles from real magazines and seen how they include attitudes, lifestyle choices and demographic information. They include gender and average age of the reader.

When you write about where your target audience/core buyer lives, try to include some demographic information. We have looked at the NRS ABC1 system, the ACORN Classifications and Types and we have considered how price and circulation numbers affect how much can be charged for advertising. How much will your magazine sell for, realistically, and how large will your circulation be from your target audience?

Monday, 7 February 2011

Monday, 31 January 2011

Demographic profiles of national newspaper titles

These are links to statistics available on the NMA UK website


Statistics for The Sun Newspaper

Statistics for the Daily Mail newspaper

Statistics for The Daily Telegraph newspaper

Statistics for The Guardian newspaper

Wednesday, 26 January 2011

Maya Deren's experimental film 'Meshes of the Afternoon' (1943)

Consider this as an example of what happens when all the genre and narrative conventions we are conditioned to use have been taken away. How do you approach interpreting or understanding this piece of film?



Look at this re-edit that claims to be in the style of David Lynch. Read the comments...who do you agree with?

What about this re-make? How does it make you feel about the original film?