I have asked you to look at question 4 for homework. Here are some suggestions of ways that advertising is used to promote live coverage of sport. Web sites are a good example click here here or here
Also try finding magazine ads, tv ads, billboards and hoardings, web pop-ups or promotions that are linked to sponsorship deals - packaging on products like Guinness that advertises live coverage on Sky Sports or web pages that do the same (here).
This kind of advertising is very similar to what you studied for film promotion.
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