Old fashioned lithography

Conventions of Fragrance Adverts

Researching Magazine Publishers and Market share

To explore which magazines re published by which publishing houses, click here.

A useful article giving the top 100 of recent UK magazine sales appears here.

Here is a summary of the top publishers serving the UK market

If you scroll through the five different pages, you will find some publishers are very specialist in the titles they publish and some publish a much wider range of magazines. You will recognise the biggest publishers when you find them because they have so many titles.

Poem 'Disabled' by Wilfred Owen

Statistics about returning soldiers after the Great War.

Target Audience Profile for AS Coursework

A target audience profile for your magazine will include a random picture (not someone we recognise) and a description of the typical or average reader of your magazine. This will suggest a typical residential location, some lifestyle choices and hapits, some attitudes and planty of choices from other areas of the media. We have looked at examples of 'core buyer' profiles from real magazines and seen how they include attitudes, lifestyle choices and demographic information. They include gender and average age of the reader.

When you write about where your target audience/core buyer lives, try to include some demographic information. We have looked at the NRS ABC1 system, the ACORN Classifications and Types and we have considered how price and circulation numbers affect how much can be charged for advertising. How much will your magazine sell for, realistically, and how large will your circulation be from your target audience?

Galleries of interesting magazine cover designs

A recent top 20 American magazine cover designs